Elizabeth A. Shack
Marketing – Technical Writing – Editing
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Email: shack@smallinfinity.net
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Readings - Marketing
B2B Web Strategy Blog - eMagine » Should your B2B be doing short or long case studies? - www.b2bwebstrategy.com
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Fortune 500 CEO Warns Vendors Via Email: Outbound Marketing is "Annoying" - HubSpot's Inbound Internet Marketing Blog
An interesting email found its way into my inbox today. The CEO of a Fortune 500 company has set ...
Buzz Canuck: The Blindsiding and Bubble of Social Media - buzzcanuck.typepad.com
By my rough estimation, there are about 300,000 people floating around Twitter claiming to be "socia...
Readings - Technical Writing
Too simple to believe - Usable Help
Even the simplest of procedures can confuse users if they expect things to be harder than the really...
The Kind of Documentation Users Really Want - I'd Rather Be Writing - Tom Johnson
Have you ever asked your users what kind of training materials they want, or how they prefer to lear...
Announcing WriterRiver.com, a Digg-like Social News Site for Technical Communicators - I'd Rather Be Writing - Tom Johnson
I’ve been a long-time reader of Digg.com, but just last week it dawned on me that it would be real...
Readings - Journalism
Charticle: The Death of the Print Newspaper - The Steve Rubel Lifestream - www.steverubel.com
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Traditional News Media Lead Blogs By 2.5 Hours - Slashdot
Peace Corps Online writes "The NY Times reports that researchers at Cornell studying the news c...
‘Hyperlocal’ Web Sites Deliver News Without Newspapers - NYT > Most E-Mailed
Just as some cities’ newspapers sputter, a handful of Web sites emerge to cull local content from ...